Follow a low carbon, green environmental protection concepts and is deepening people's subsistence livelihoods livelihoods livelihoods livelihoods livelihoods livelihoods, in environmental protection is often criticized by people of the chemical industry in positive self adjustment, in the tide of this transformation, UV curing skill as a environment-friendly new skill has also ushered in the first historic opportunity.

In the sixties of the last century, Germany launched the first used in wood coating uv paint, from the back of UV - curing skill gradually by the wood single base extension to the paper, all kinds of plastic, metal and stone, even cement products, weaving, leather etc. of the substrate coating application. The appearance of the processed products also by the initial high light, Matt, pearlescent, bronzing, texture and so on, in order to satisfy different needs.

UV curing technology is the use of ultraviolet (UV) or electron beam as the driving force, to arouse the chemical activity of the liquid formula, in the substrate surface to complete the rapid response of the curing process. Due to the ingredients in the formula are involved in curing reaction, no harmful volatile substances discharged into the atmosphere. Therefore, the low carbon, environmental protection, there is no VOC emissions skill advantages aroused the concern of all the countries in the world and in China since the seventies of the last century preliminary study and application of UV curing skill, the 1990s obtained high-speed development. According to the relevant data of the accounting, the UV curing coatings (UV) output is about 20 million tons, output value of about 83 million yuan, than the 2007 increase of 24.7%, product line touch wood coatings, paper coatings, PVC coatings, plastic coatings, motorcycle paint, coatings for household appliances (3C) coating, metal coating, coatings for handset, optical coatings, stone paint, such as architectural coatings. UV ink in 2008 the total output of about 2 million tons and successful penetration into the original belong to high pollution of solvent based inks territories of offset printing, gravure, letterpress printing, printing, flexo printing, limitations.

Although UV curing skill has a super excellent skill advantage, the country also has more and more manufacturers preliminary to the opening of the UV curing skill. However, through the UV curing network observation, UV enterprise marketing level than the traditional solvent based enterprises still very big gap. We can often from the Internet, television, newspapers and other media to see traditional paint, ink enterprise's marketing strategy, but rarely seen in UV curing limited enterprises is minded and generous undoubtedly this was very unlucky to industry of well-being of agile forward.

Chemical companies often see the accumulation of marketing method basically has the following: search engine to execute, B2B platform to perform (collecting industry wide platform and professional platform), a forum for professional skill execution. UV curing limited enterprises which have shortcomings in the accumulation of marketing? First of all, many enterprises still does not have its own website, the website is the basis of accumulation of marketing, no website also talk about what the accumulation of marketing? Secondly, focus only on the B2B platform of the whole industry propaganda, ignoring the serious consequence of professional B2B platform, UV curing as a new skill, subdivision limitations, professional B2B website certainly has its natural advantages of the platform, because it is not as well known outside the industry, so one can accumulate industry enterprise and skill talent website platform to become the people to find information, communication skill preferred, but whether it is from the industry to maintain accuracy, breadth, depth is B2B platform the whole industry has not. Third, UV curing skill because of the start at home before a short history, skill and strong, will certainly attract more engineers in UV curable forum how an engineer to accumulate to communicate, comment, and there should be but also for enterprises to do marketing skill a good platform, but it is a pity, UV curing Limited enterprises did not find and use these channels, from time to time but keen in traditional exhibition way, although the consequences of a bad, but do not know how to change.

We often can see how questions. Where there is attached to the output of good, high hardness of UV coating, where there is a boiling water resistance of UV resin? Such questions is that the UV enterprises in the accumulation of propaganda lack, also from another aspect that professional skill platform of industry serious influence.